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An overview of this role
We are seeking a detail-oriented Staff Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.
What You’ll Do
Content Calendar Management
Create, maintain, and execute comprehensive social media content calendars across all platforms
Coordinate content scheduling and publishing using Sprout Social
Ensure consistent posting cadence and optimal timing for our audiences
Plan content themes around developer events, product releases, and industry trends
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Develop technical content that resonates with software developers, engineers, and technical decision-makers
Create tutorials, code snippets, technical tips, and developer-focused educational content
Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
Collaborate with engineering teams to highlight technical innovations and features
Platform Management & Optimization
Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube.
Monitor developer communities and engage in relevant conversations
Optimize posting times and content formats based on developer audience behavior.
Analytics & Reporting
Track and analyze content performance with focus on developer engagement metrics
Prepare weekly and monthly performance reports
Identify high-performing content types and optimize future posts
Measure employee advocacy program effectiveness
Team Member Advocacy & Executive Social Media Management
Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
Create ready-to-share content for team members across all levels
Manage social media presence for GitLab's executive suite, including content creation and coordination
Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
Coordinate executive amplification strategies for key company initiatives
Train and support team members on social media best practices and brand guidelines
Experience
8+ years of social media marketing experience in a B2B SaaS or Software company
Experience creating content for technical or developer audiences
Proven experience with social media management tools, specifically Sprout Social
Track record of managing content calendars and meeting publishing deadlines
Skills
Proficiency in Sprout Social for content scheduling, monitoring, and reporting
Basic understanding of developer tools, programming concepts, and technical terminology
Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
Excellent written communication with ability to adapt tone for developer audiences
Strong organizational and project management skills
Attention to detail and ability to manage multiple deadlines
Collaborative mindset and experience working with technical teams
Self-motivated with ability to work independently
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range
$115,200—$194,400 USD
How GitLab Supports Full-Time Employees
Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
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