We are seeking a Senior Product Manager to own pixel infrastructure and end-to-end measurement for performance advertising products. This role is responsible for ensuring that conversion signals, attribution, and measurement frameworks are accurate, reliable, privacy-aware, and optimization-ready—forming the foundation for bidding, optimization, reporting, and advertiser trust.
This is a highly impactful role for a PM who understands that performance products are only as strong as their measurement and has hands-on experience with pixels, event pipelines, attribution systems, and performance analytics.
Role and Responsibilities
Key Responsibilities
Pixel & Signal Infrastructure
Own the product roadmap for conversion pixels, server-side events, and signal ingestion across performance products.
Define and standardize event schemas and taxonomies for performance use cases (e.g., page views, add-to-cart, checkout, purchase, leads).
Improve signal quality, coverage, freshness, and reliability to support optimization and measurement accuracy.
Partner with Engineering to build scalable, fault-tolerant event collection and processing systems.
Performance Measurement & Attribution
Own conversion measurement frameworks used across performance products, including attribution readiness and reporting alignment.
Partner with Data Science to support attribution models, conversion windows, eligibility logic, and performance diagnostics.
Ensure measurement systems support CPA, ROAS, conversion rate, and incremental lift metrics.
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Contribute to the design and rollout of incrementality testing and experimentation frameworks.
Privacy, Signal Loss & Compliance
Drive product decisions around privacy, consent, and signal loss, including server-side measurement strategies.
Ensure performance measurement solutions align with evolving regulatory and platform constraints.
Balance advertiser performance needs with data governance and long-term platform sustainability.
Execution & Cross-Functional Delivery
Write clear PRDs, success metrics, and rollout plans for pixel and measurement initiatives.
Lead launches, migrations, and upgrades of measurement systems and advertiser-facing integrations.
Partner with Sales, Solutions, and Support teams to improve advertiser onboarding, validation, and troubleshooting.
Act as the point person for measurement-related issues impacting performance outcomes.
Monitoring, Quality & Insights
Define health metrics, monitoring, and alerting for measurement coverage and signal integrity.
Investigate and resolve measurement gaps impacting optimization or reporting.
Use data to continuously improve measurement accuracy and advertiser confidence.
Skills and Qualifications
Qualifications
Required
7+ years of experience in product management, with strong experience in performance AdTech or relevant experience
Hands-on experience with conversion pixels, server-side tracking, or event-based measurement systems.
Solid understanding of performance advertising fundamentals (bidding, optimization, attribution, reporting).
Deep understanding of e-commerce performance metrics (CPA, ROAS, revenue, conversion rate).
Proven experience building measurement and reporting systems that support outcome-based advertising.
Experience working closely with Engineering and Data Science on technically complex systems.
Experience partnering closely with Sales and customer-facing teams in a B2B environment.
Strong analytical skills and comfort working with event data, dashboards, and performance metrics.
Clear communicator able to explain complex measurement systems to technical and non-technical stakeholders.
Preferred
Experience with DSPs, ad platforms, ecommerce or commerce media networks.
Familiarity with incrementality testing, lift measurement, and experimentation.
Understanding of privacy frameworks, consent management, and data minimization.
Experience supporting advertiser-facing or developer-facing products.
Compensation for this role, for candidates based in Mountain View, CA is expected to be between $165,000 ~ $220,000 base. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
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