We are seeking a Sr. Manager of Product Marketing to define and lead the sales enablement strategy for Prime Video Advertising (PVA) across two critical pillars: Brand Partnerships and Product Innovation & Technology. This is a team-building role—you will architect the function, oversee and develop a high-performing team of marketers, and set the strategic roadmap that determines how PVA shows up to advertisers and agencies worldwide.
Where your team executes the narratives, collateral, and activations that bring PVA to market, you are accountable for the portfolio-level vision: deciding what we say, where we invest, and how we organize to win. You will determine how Prime Video's premium content, audience, and cultural relevance translates into a cohesive global sales enablement strategy—and how PVA's ad tech innovations are positioned across markets. You will drive clarity in spaces where the strategy has not yet been defined, and ensure your team's output drives measurable advertiser engagement and revenue growth.
This role reports into the Global B2B Marketing organization for Prime Video and partners closely with Sales, Product, and Marketing leadership.
Key job responsibilities
Define the multi-year sales enablement strategy and roadmap across Brand Partnerships and Product Innovation—setting the vision your team executes against
Determine portfolio priorities: which partnerships, products, and regions warrant investment and in what sequence
Ensure the team creates education materials and sales tools that make complex offerings actionable
Set the strategic framework for how PVA's brand partnership narratives and ad tech product positioning are developed, scaled, and evolved globally
Operate as a strategic partner to senior leadership (VP-level), driving cross-org alignment on positioning, messaging, and investment priorities
Design scalable mechanisms for content creation, distribution, and measurement; eliminate inefficiencies and drive structural improvements across the organization
Synthesize inputs across market research, competitive intelligence, sales feedback, product roadmaps, and business performance to identify whitespace and shape strategic direction
Ensure the team delivers bespoke partnership narratives that connect Prime Video's premium content to advertiser objectives at scale
Partner with Sales and BizDev leadership to identify systemic gaps in the sales cycle and commission enablement solutions
Build, scale, and lead a high-performing team of marketers;
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Coach, develop, and retain top talent; set clear goals, conduct performance reviews, and drive career growth for direct reports
Basic qualifications
10+ years of professional non-internship marketing experience
5+ years of team management experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience managing teams
Experience communicating results to senior leadership
Experience driving direction and alignment with cross-functional teams
Experience overseeing roadmap strategy and definition throughout the product life cycle from concept to end of lifecycle
Experience in influencing senior leadership through data driven insights
Experience scaling globally
Preferred qualifications
Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
Experience hiring and developing strong talent and building a team
Experience in digital advertising, streaming media, or entertainment industries
Experience positioning premium media or content brands as partnership destinations for advertisers
Proven ability to translate complex ad tech products into clear, compelling customer-facing narratives
Experience driving long-term business impact across multiple geographies and advertiser segments
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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