The Opportunity Lead Adobe’s global in-house Social & Programmatic buying function across all regions! This role coordinates multiple regional pods (AMER, EMEA, JAPAC), driving unified execution across paid social, organic social, and programmatic channels to improve full-funnel performance. What you'll Do Own global media buying strategy across social (paid + organic) and programmatic, ensuring cross-channel alignment and full-funnel impact Lead and mentor Pod Leaders across regions (in India), driving performance, accountability, and consistent execution standards Develop scalable frameworks that integrate social and programmatic planning, implementation, optimization, measurement, and reporting Drive cross-channel optimization strategies by coordinating audience, creative, and bidding approaches across platforms and DSPs Champion innovation through AI tools, automation, and advanced optimization, improving efficiency and performance at scale Partner with Strategy, Analytics, Creative, and Ad Ops to align on coordinated media strategies and measurement frameworks Translate regional insights into global strategies while accounting for market-specific nuances Coordinate budget allocation, forecasting, and investment strategy across channels and regions Ensure operational quality across trafficking, tagging, QA, and governance on both social platforms and DSPs What you need to succeed Over 10 years of experience in paid social and programmatic media buying, including managing campaigns on a global scale Extensive knowledge of leading social platforms and DSP networks (DV360, AdCloud, The Trade Desk, Yahoo DSP) Solid grasp of cross-channel strategy, including how social and programmatic interact throughout the funnel Proven leadership experience managing managers and/or multi-team global structures (5+ direct/indirect reports) Experience implementing solutions based on artificial intelligence, automation, or advanced analytics in media workflows Solid grasp of the distinctions between global and regional media nuances as well as platform variations Excellent leadership, communication, and collaborator management skills Preferred qualifications: Advanced degrees or specific skills in media strategy and technology-based innovation About Adobe At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. Let’s Adobe together! About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.