Sr. Link Builder

About the job

We are looking for an experienced Sr Link Builder to drive our off-page SEO strategy and lead a team of link-building specialists. The ideal candidate should have hands-on expertise in white-hat link-building techniques, guest posting, outreach, and backlink analysis, as well as the ability to mentor and manage a team.

Key Responsibilities

• Develop and execute effective link-building strategies to improve organic rankings.
• Identify high-quality backlink opportunities through guest posting, niche edits, outreach, and partnerships.
• Build and maintain relationships with publishers, bloggers, and website owners.
• Manage end-to-end guest posting campaigns, from prospecting to content coordination and publication.
• Monitor backlink quality, domain authority, and overall link profile.
• Conduct competitor backlink analysis and identify new growth opportunities.
• Lead, train, and mentor the link-building team to achieve monthly KPIs.
• Assign tasks, review performance, and ensure timely project delivery.
• Collaborate with SEO, content, and digital marketing teams to align off-page activities with business goals.
• Track campaign performance and prepare weekly/monthly reports.
• Ensure all link-building practices comply with search engine guidelines and follow ethical (white-hat) SEO techniques.

Required Skills:

• Strong expertise in Guest Posting and Link Building.
• Experience in team handling and leadership.
• Excellent outreach and relationship-building skills.
• Knowledge of backlink analysis and competitor research.
• Understanding of white-hat SEO best practices.
• Strong communication and negotiation skills.
• Ability to manage multiple projects and meet deadlines.
• Analytical mindset with attention to detail.

Preferred Tools:

• Ahrefs
• SEMrush
• Moz
• Majestic
• Google Search Console
• Google Sheets / Excel
• Hunter.io
• BuzzStream or similar outreach tools

Qualifications:

• Bachelor's degree in Marketing, IT, Business, or a related field.