Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. As customer expectations evolve and competition intensifies, marketing plays a critical role in generating demand, strengthening the Otis brand, and accelerating commercial growth.
We are seeking a Senior Director, Regional Marketing Americas to build and lead a high-performing regional marketing organization across North America and Latin America. The Senior Director will ensure consistent, scalable execution across the Americas while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses.
Why This Role Matters Now
Critical leadership role supporting growth across the Americas region
Direct impact on demand generation, pipeline creation, and revenue outcomes
Opportunity to strengthen commercial alignment between Marketing and Sales
Responsible for scaling account-based and digitally driven marketing programs
Key role in driving consistency of brand, messaging, and customer experience across markets
Leads regional transformation toward a more data-driven and performance-oriented marketing organization
24–36 Month Mandate
Accelerate pipeline generation and marketing-attributed revenue across the Americas
Establish a best-in-class regional go-to-market model aligned to business priorities
Expand Account-Based Marketing programs targeting strategic customers and industries
Improve marketing ROI, campaign effectiveness, and conversion performance
Increase customer engagement across the lifecycle through integrated marketing programs
Build scalable marketing capabilities in digital, analytics, customer insights, and commercial partnership
Strengthen alignment between regional sales and marketing teams
Key Responsibilities
Lead Regional Marketing Strategy
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Define and execute the Americas marketing strategy aligned to growth priorities and commercial objectives
Translate global marketing priorities into regional plans tailored to market dynamics and customer needs
Shape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiatives
Align marketing investments and resources to maximize business outcomes
Drive Demand Generation & Pipeline Growth
Lead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunities
Expand and scale Account-Based Marketing programs focused on strategic enterprise and key accounts
Ensure strong alignment between marketing programs, sales priorities, and revenue objectives
Optimize campaign performance through data-driven decision making and continuous improvement
Serve as a Strategic Commercial Partner
Partner closely with Regional Sales Leadership to align on priorities, target accounts, and growth opportunities
Support commercial planning through customer insights, market intelligence, and demand forecasting
Act as the voice of the customer in shaping messaging, content, and campaign strategies
Help drive sales enablement efforts that improve commercial effectiveness
Build Organizational Capability
Lead and develop a high-performing team of regional marketing managers and specialists
Foster a culture of accountability, collaboration, innovation, and continuous improvement
Strengthen capabilities in digital marketing, analytics, customer engagement, and commercial marketing
Create succession plans and talent development strategies across the regional organization
Deliver Performance & Continuous Improvement
Establish and monitor KPIs including pipeline contribution, lead quality, campaign ROI, revenue influence, and account engagement
Leverage analytics and customer insights to continuously optimize marketing performance
Ensure effective use of marketing technology, automation, CRM, and customer data platforms
Demonstrate measurable business impact to regional and global leadership
Success Measures
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) generated
Marketing-sourced and marketing-influenced pipeline and revenue
Campaign ROI and conversion performance
Account engagement and ABM program effectiveness
Sales partner satisfaction and commercial alignment
Regional brand strength and customer engagement metrics
Team performance, capability development, and employee engagement
Ideal Candidate Profile
Experience
12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketing
Significant leadership experience within large, matrixed, global organizations
Proven success driving measurable demand generation and revenue outcomes
Experience partnering directly with senior commercial and business leaders
Experience leading regional marketing organizations across diverse markets
Capabilities
Strong strategic marketing and commercial business acumen
Expertise in demand generation, digital marketing, ABM, and customer lifecycle marketing
Data-driven mindset with strong analytical capabilities
Exceptional leadership, communication, and influencing skills
Ability to balance strategy, execution, and operational excellence
Strong change leadership and organizational development capabilities
Organizational Scope
Leads regional marketing teams across North America and Latin America
Direct responsibility for regional marketing strategy, programs, performance, and talent
Key member of regional commercial leadership discussions
Extensive cross-functional collaboration with Sales, Product, Digital, Customer Experience, and Global Marketing teams
Impact
This role is critical to accelerating growth across the Americas by connecting marketing investments directly to commercial outcomes. Through strategic leadership, strong commercial partnership, and data-driven execution, the Senior Director will strengthen the Otis brand, increase customer engagement, generate demand, and drive measurable business growth across the region.
The salary range for this role is$200,000-$240,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.
If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.
Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.
You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.
When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring communi
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