Job SummaryThe Sr BA-Solutions & BD role is pivotal in driving business solutions and development strategies within the sales and marketing domain. With a hybrid work model the candidate will leverage their expertise to enhance business processes ensuring alignment with organizational goals. This position requires a minimum of 8 years of experience focusing on optimizing sales and marketing strategies to achieve impactful results. Responsibilities • Collaborate with cross-functional teams to identify business needs and develop solutions that align with sales and marketing strategies. • Analyze market trends and data to provide insights that drive business development initiatives. • Develop and implement strategies to enhance customer engagement and satisfaction. • Facilitate workshops and meetings to gather requirements and translate them into actionable plans. • Monitor and evaluate the effectiveness of implemented solutions ensuring continuous improvement. • Provide expertise in sales and marketing processes to optimize business operations. • Coordinate with stakeholders to ensure seamless integration of solutions across departments. • Prepare detailed reports and presentations to communicate findings and recommendations. • Utilize data analytics tools to assess performance metrics and identify areas for improvement. • Support the development of marketing campaigns that align with business objectives. • Ensure compliance with industry standards and regulations in all business activities. • Drive innovation by proposing new ideas and solutions to enhance business growth. • Maintain strong relationships with clients and partners to foster collaboration and success. Qualifications • Possess a strong understanding of sales and marketing principles and practices. • Demonstrate proficiency in data analysis and interpretation to support business decisions. • Exhibit excellent communication skills to effectively convey complex information. • Have experience in project management and the ability to lead initiatives from conception to completion. • Show adaptability in a hybrid work environment balancing remote and in-office tasks. • Display a proactive approach to problem-solving and decision-making. • Hold a bachelors degree in business administration marketing or a related field. Certifications RequiredCertified Business Analysis Professional (CBAP) Salesforce Certified Marketing Cloud Consultant About Cognizant: Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant. Additional employment information Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview. Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.