The ABM Solutions & Implementation team within the AWS Global ABM Practice is responsible for working cross-functionally to build and scale the tools, channels, and operational models that enable 200+ ABM Marketers to execute high-impact, account-targeted programs. We own the end-to-end delivery of ABM digital capabilities — from precision events and content hubs to agency support models and AI-powered workflows — ensuring our marketers spend less time on manual execution and more time on strategic customer impact.
We are seeking an experienced Sr. Marketing Manager to own and scale our ABM Agency Support operating model. This role will manage the full lifecycle of our 3P Digital Shared Services program — currently supporting 7+ use cases through dedicated agency partners — with a mandate to expand coverage to the Global content and creative agency support model. You will define the strategy, build the mechanisms, negotiate resources, and drive operational excellence across a complex, cross-functional program that touches every ABM marketer globally.
This is a high-visibility role that requires both tactical execution and strategic thinking. You will operate with limited guidance, influence partner teams’ priorities and roadmaps, and build scalable processes that will serve as the foundation for how AWS Marketing engages agency resources for years to come. Success in this role means ABM marketers can focus on customer strategy while agency resources handle execution — with consistent quality, clear SLAs, and seamless coordination.
Key job responsibilities
Own the end-to-end ABM Digital Shared Services operating model, managing the full lifecycle from intake to delivery to continuous improvement. Define the program strategy, measurement framework, and success criteria with limited guidance.
Implement continuous improvements to intake processes, SLA tracking, escalation paths, and capacity planning utilizing AI-based tools.
Drive agency relationship management and performance optimization — own the day-to-day partnership with agency vendors, conduct regular performance reviews, and negotiate scope/resource adjustments as demand evolves.
Scale support to new use cases and capabilities as the ABM toolkit expands (e.g., Highspot Digital Showrooms, Direct Mail via Sendoso, LinkedIn promotions, Event-in-a-Box automation). Define SOPs, train agency resources, and ensure quality standards are maintained.
Expand the agency support model to cover the Global content and creative agency program — including content development, localization, and creative services for ABM marketers across all Geos.
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Build mechanisms for cross-functional coordination with ABM marketers, Geo ABM leads, Industry teams, and IDC stakeholders. Ensure the support model is responsive to field needs and aligned to ABM planning cycles.
Define, track, and report on program KPIs (request volume, SLA adherence, delivery quality, marketer satisfaction, cost efficiency). Use data to identify bottlenecks, drive improvements, and inform investment decisions.
Drive process improvement and operational excellence — identify and eliminate inefficiencies, create and maintain SOPs, build self-service resources, and establish best practices that reduce dependency on central program management.
Onboard, train, and quality-assure agency resources on new ABM capabilities, platforms, and processes. Ensure agency teams maintain currency on ABM tooling updates and adhere to quality assurance standards (SplashThat, Marketo, Highspot, Turtl, etc.).
Manage program budget including vendor contracts, SOW negotiations, and resource allocation. Demonstrate frugality while maximizing impact and marketer coverage.
About the team
Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic qualifications
6+ years of professional non-internship marketing experience
Experience driving direction and alignment with large cross-functional teams and agency partners
6+ years of developing and managing acquisition marketing or channel programs experience
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred qualifications
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience with test and learn, marketing optimization, and experimentation
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restri
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