Sports Creative Strategist

About the job

About Us : Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. Position Summary : Barcode is looking for a Sports Creative Strategist who lives and breathes sport. From last-minute winners and iconic rivalries to creator-led storytelling and social-first campaigns, you'll help shape how brands show up in culture through sport. Roles & Responsibilities :

• Develop creative strategies and campaign ideas for sports-focused brands
• Build creator and influencer marketing plans around key sporting moments
• Track trends across cricket, football, hockey, and global sporting events
• Create pitch-winning concepts, content formats, and social activations
• Collaborate with brands, creators, and internal teams to bring ideas to life
• Identify opportunities around tournaments, player moments, fandoms, and communities

Education & Skills :

• 2+ years of experience in sports marketing, sports media, or creative strategy
• Deep knowledge of cricket, football, and hockey ecosystems
• Strong understanding of players, teams, leagues, rivalries, and historic moments
• Passion for social media, creator marketing, and fan culture
• Excellent storytelling, presentation, and ideation skills
• Ability to turn sporting insights into culturally relevant brand campaigns

Bonus Points :

• Can instantly tell us why the 2011 World Cup win, Messi's World Cup triumph, or India's hockey resurgence mattered beyond sport.
• Have worked on sports sponsorships, athlete campaigns, or sports content properties.
• Spend more time tracking transfer news, match highlights, and sports conversations, sports bulletins, scoreboards

LocationAndheri West, Mumbai

Who can apply

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