Specialist - Operational Communications

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Description

Our Corporate Communications team brings our uniquely United story to life with the public, our customers and employees, across the world. From internal communications and newsletters to public and media relations campaigns, and social media strategy, we’re sharing our story with the world in a way that’s clear, consistent and inspiring. Get your pen ready, and help us continue to write our next chapter.

Job overview and responsibilities:

The Operations Communications team plays a vital role in keeping United’s frontline employees informed and engaged. As a Digital Content Specialist, you will support the back-of-house infrastructure that keeps content moving across every channel. The role partners closely with Operations communicators and content creators to support editorial workflows, orchestrate multi-channel distribution and ensure every message reaches the right audience at the right time. Over time, you will support process improvements and grow within a dynamic, multi-channel environment. Success in this role requires flexibility and adaptability to meet the ever-evolving needs of a 24/7 operational environment. Team members will be required to operate on a rotational schedule for US hours.

Channel distribution:

Execute end-to-end content distribution across internal newsletters, intranet pages, electronic/digital screens and push notifications. Provides support during assigned off-hour rotation to assist with U.S.-timed distributions.

Content adaptation:

Support the Operations Communications team in editorial workflow management. Receive approved communications and adapt and reformat content based on channel-specific formatting standards preserving the original tone and intent.

Audience segmentation:

Build dynamic content within Salesforce Marketing Cloud (and equivalent platforms). Segment audience distributions to ensure communications reach the appropriate employee populations.

Cross-team coordination: