Specialist - Content Design 4B

Specialist - Content Design

Ready to turn bold ideas into real-world impact? At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment.

Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises. Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Responsibilities:

Lead the development and execution of content strategies that enhance user engagement, drive business objectives, and strengthen brand impact.

Create, review, and optimize content across websites, social media, email, and other digital platforms, ensuring accessibility and effectiveness.

Collaborate closely with cross-functional teams (design, product, UX, marketing) to deliver content that meets user and business needs.

Conduct in-depth user research, competitive analysis, and usability testing, applying insights to improve content experience.

Leverage analytics, performance metrics, and user feedback to identify opportunities for optimization and make data-driven improvements.

Ensure brand voice, tone, and standards are consistently applied across all content deliverables.

Provide guidance and support to junior content team members, sharing expertise and ensuring best practices in execution.

Qualifications

Bachelors - Communication, Bachelors - Design, Bachelors - Graphic Design, Bachelors - Human Computer Interaction (HCI), Bachelors - Visual Communication