Social Media Content And Brand Strategist

About the job

Key Responsibilities

1. Own the content strategy and calendar across Instagram, YouTube Shorts, LinkedIn, and other digital platforms.

1. Develop content ideas for product launches, gadget accessories, and tech lifestyle campaigns.

1. Create campaign concepts, hooks, scripts, captions, and storytelling formats.

1. Write creative briefs for reels, shorts, UGC ads, founder-led content, and launch teasers.

1. Collaborate with designers, video editors, creators, and internal teams to execute content.

1. Support paid marketing campaigns with ad concepts, creative testing, and performance insights.

1. Track and analyze content performance using engagement, watch time, CTR, and conversion metrics.

1. Maintain a consistent brand voice across all content and marketing touchpoints.

1. Contribute to founder branding through authentic and engaging content ideas.

1. Stay updated on technology trends, creator formats, platform updates, and D2C content best practices.

Skill(s) required

Branding Content Marketing Content Writing Instagram Marketing Social Media Marketing

Who can apply

Only those candidates can apply who

1. are from Mumbai only

Other requirements

1. 1–3 years of experience in brand strategy, content strategy, social media, digital marketing, or a related role.