Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.
Labcorp is seeking a Senior Specialist – Personalization & Journey Orchestration to join our team at Brigade Twin Towers in Bangalore, Karnataka.
Work Schedule
Flexible work hours spread across India, USA and APAC time zones
Job Responsibilities
Personalization & Journey Execution
Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO)
Configure audience segmentation, triggers, business rules, and dynamic content personalization
•Define omnichannel customer journeys across email, SMS, in-app channels, and more.
Customer Experience Personalization
Translate customer, campaign, and business requirements into personalized journey experiences
Partner with content teams to operationalize modular content and dynamic personalization frameworks
Experimentation & Optimization
Design and execute A/B tests, holdouts, and optimization experiments
Analyze performance data and customer behavior to continuously optimize journeys
Improve engagement, conversion, and retention metrics through iterative personalization
Data & Platform Enablement
Don't want to miss the next one?
Subscribe to daily email alerts for roles matching your interests.
Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences
Support event frameworks, customer profiles, schemas, and personalization data models
Collaborate with IT teams to improve data quality and orchestration readiness
Governance & Continuous Improvement
Establish journey orchestration standards, best practices, and governance frameworks
Continuously identify new personalization use cases and platform capabilities
Minimum Qualifications
Bachelor’s degree in marketing, Business, Technology, or related field
6–8 years of experience in MarTech roles, with hands-on implementation experience
Minimum 2+ years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment
Strong working knowledge of Adobe Experience Platform (AEP), RT-CDP, CJA, audience management, and journey orchestration
Proven experience building and deploying personalized customer journeys end-to-end
Strong understanding of customer lifecycle marketing, behavioral triggers, and event-based orchestration
Experience in experimentation, optimization, and campaign performance analytics
Preferred Qualifications:
Adobe Journey Optimizer certification
Experience with Adobe Experience Platform (AEP), RT-CDP, and Offer Decisioning
Experience with Adobe Target
Other Adobe certifications
Experience with modular content strategies and Digital Asset Management ecosystems
Familiarity with healthcare, diagnostics, or regulated industry marketing environments
Working knowledge of SQL, customer data models, and API-based integrations
Skills and Competencies
Strong execution mindset with a bias for action and hands-on delivery
Deep understanding of customer journey orchestration and personalization logic
Strong analytical and problem-solving capabilities
Ability to work cross-functionally across marketing, content, analytics, and technology teams
Strong communication and stakeholder management skills
Ability to manage multiple priorities and execute with speed and quality
Customer-first mindset with strong attention to detail
Working Conditions:
Hybrid work environment based in Bengaluru or Mumbai, India.
Requires collaboration across global teams and time zones.
Occasional flexibility in work hours may be needed to support global business priorities
Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.
Similar roles you might like
More openings like this one — take a look before you go.
