Senior Specialist - Operational Communications

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Description

Our Corporate Communications team brings our uniquely United story to life with the public, our customers and employees, across the world. From internal communications and newsletters to public and media relations campaigns, and social media strategy, we’re sharing our story with the world in a way that’s clear, consistent and inspiring. Get your pen ready, and help us continue to write our next chapter.

Job overview and responsibilities

The Operations Communications team plays a vital role in keeping United’s frontline employees informed and engaged. As a Senior Digital Content Specialist, you will own the back-of-house infrastructure that keeps content moving across every channel. The role partners closely with Operations communicators and content creators to manage editorial workflows, orchestrate multi-channel distribution, and ensure every message reaches the right audience at the right time. The right communicator brings a system thinker’s mindset – someone who sees opportunities to streamline, automate and scale – while maintaining focus for channel-appropriate content.

- Channel distribution and orchestration:

• Manage and execute end-to-end content distribution across internal newsletters, intranet pages, electronic/digital screens and push notifications

- Editorial management and content adaptation:

• Manage the Operations Communications team in editorial workflow management

• Receive approved communications and adapt and reformat content for appropriate channel distribution

- Audience segmentation:

• Build and manage dynamic content within Salesforce Marketing Cloud (and equivalent platforms)