Senior Product Marketing Manager

Senior Product Marketing Manager

Location: Hyderabad, India

Employment Type: Full-Time; Salaried

Compensation: Base Salary, Bonus, Stock Options, Medical

About Innovapptive

Innovapptive is an enterprise SaaS company building an AI-powered Connected Worker Platform for industrial organizations. Our platform connects frontline workers, back-office systems, and assets in real-time to drive safety, reliability, and operational productivity. Leading global enterprises including Shell, Hess, Westlake Chemical, Kimberly-Clark, Scott Miracle-Gro, and Newmont Mining, rely on Innovapptive to transform how work gets done across plants and field operations.

Our customers have achieved $50M+ EBITDA savings at a single enterprise, 10× improvement in frontline productivity, and 15–20% reductions in maintenance costs. Innovapptive is recognized as a Leader in Frost & Sullivan's “Frost Radar 2025 - Augmented Connected Worker Platforms”, with acknowledgments from Gartner and LNS Research, and is backed by Vista Equity Partners and Tiger Global Management.

With headquarters in Houston and an engineering center in Hyderabad, we have 300+ employees across the U.S., India, and ANZ and are on a strong trajectory toward $100M ARR.

The Role

As a Senior Product Marketing Manager, you will own product positioning, messaging, and go-to-market strategy for Innovapptive’s flagship themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360. You will be the strategic engine behind how we tell our value story, prove it with customers, and arm Sales to win.

This is a senior individual-contributor role for someone who has independently owned GTM strategy before — not just supported it. You will run the customer proof and Customer Value Realization (CVR) motions, lead competitive and win-loss intelligence, and partner with the Product Marketing Lead on CEO- and board-level narratives. If you turn ambiguous briefs into polished, executive-grade GTM assets and thrive in a fast, entrepreneurial environment, this role is built for you.

How You Will Make an Impact

Positioning, Messaging & GTM Strategy: Own product positioning, messaging, and go-to-market strategy for Innovapptive’s key themes — Connected Worker, Industrial AI, Maintenance, Operations, and Value360.