1. Create high-retention short-form videos designed for large-scale audience reach 2. Transform raw footage into visually engaging and scroll-stopping content 3. Add motion graphics, effects, and transitions to improve viewer retention 4. Collaborate with the team on creative direction and storytelling 5. Edit and optimise videos for platforms such as Instagram Reels, YouTube Shorts, and TikTok 6. Iterate on edits based on feedback and performance insights 7. Analyse and apply viral editing trends to enhance content effectiveness 8. Contribute innovative ideas to make content more engaging and distinctive