Senior Media Executive

About the job

Role SummaryWe are looking for a performance-driven and detail-oriented Senior Media Executive to manage and optimize digital advertising campaigns across platforms while ensuring smooth execution, strong reporting, and efficient campaign delivery. Ideal Experience: 2.54 years

Key Responsibilities

• Set up, launch, and manage digital advertising campaigns across platforms such as Google Ads, Meta Ads, and display networks.
• Monitor campaign pacing, delivery, and budget allocation to ensure smooth execution.
• Coordinate ad trafficking including asset uploads, tracking implementation, and ad verification.
• Ensure accurate audience targeting and campaign placements as per campaign objectives.
• Regularly review campaign performance metrics and optimize campaigns to achieve KPIs and business goals.
• Identify and resolve issues related to ad delivery, tracking, and campaign performance.
• Create and maintain detailed campaign performance reports and dashboards.
• Collaborate with technology vendors, third-party partners, and ad exchanges for seamless campaign execution.
• Coordinate with internal teams and stakeholders to ensure timely execution and updates.
• Support media planning, proposals, and presentations for campaigns and business requirements.
• Act as a point of contact for campaign-related communication and performance updates.

Must-Have Skills

• Strong understanding of digital advertising platforms and media amplification.
• Knowledge of campaign setup, optimization, tracking, and reporting.
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Attention to detail and ability to manage multiple campaigns simultaneously.
• Proficiency in MS Office and reporting tools.
• Strong willingness to learn and grow within digital media operations.

Good to Have

• Prior experience in Ad Ops or performance marketing environments.
• Certifications in Google Ads and Amazon platforms.
• Awareness of emerging ad technologies, media trends, and campaign innovations.
• Experience working in a fast-paced brand or agency environment.
• Knowledge of campaign verification and tracking implementation.

Working Style & Expectations