Role OverviewWe are looking for a growth-driven, digitally native leader to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can blend data, creativity, AI tools, and consumer understanding to build a high-performance, full-funnel ecosystem across D2C and marketplaces. Key Responsibilities1. Performance Marketing & GrowthLead and scale performance marketing across Meta, Google, YouTube, and emerging platformsOwn budget allocation, CAC, ROAS, and LTV optimizationBuild and execute full-funnel strategies (awareness → conversion → retention)Drive continuous A/B testing across creatives, audiences, and landing pagesIdentify growth opportunities across new channels and formats 2. Social Media & Content PerformanceWork closely with content teams to build high-performing, insight-led creativesTranslate brand storytelling into conversion-led contentOptimize social media for both engagement and revenue impactLeverage UGC, influencer content, and trend-based formats for performance 3. AI & Marketing AutomationLeverage AI tools for:Creative generation and testingAudience segmentation and targetingPredictive analytics (LTV, churn, cohorts)Drive adoption of AI-led decision-making across campaignsBuild automated marketing workflows (email, WhatsApp, push) 4. Website & Conversion Optimization (D2C)Own website performance and conversion ratesWork with product/tech teams on:UX/UI improvementsLanding page optimizationSpeed and performance enhancementsImplement CRO strategies to improve AOV, CVR, and retentionManage SEO and organic growth levers 5. Marketplace Marketing (AJIO, Myntra, etc.)Drive visibility, traffic, and sales across key marketplacesPlan and execute platform-specific campaigns and launchesOptimize product listings, keywords, and contentCollaborate with marketplace teams for growth opportunities and partnerships 6. Data, Analytics & ReportingOwn performance dashboards and reporting frameworksTrack and optimize key metrics:CAC, ROAS, LTV, CVR, AOVGenerate actionable insights to drive business decisionsBuild a strong test-learn-scale culture Key Skills & Qualifications8–10 years of experience in performance marketing / digital growth, preferably in D2C / e-commerce / lifestyle brandsStrong expertise in:Meta Ads, Google Ads, YouTube, Performance MaxMarketplace ecosystems (Myntra, AJIO, Amazon)Hands-on experience with analytics tools (GA4, Mixpanel, etc.)Understanding of website management platforms (Shopify or similar)Proven experience in AI tools and marketing automationStrong understanding of consumer behavior, especially in parenting/kids category (preferred)