Senior Manager - Digital Analytics

Career Category

Sales & Marketing Operations

Job Description

Level: Senior Manager (L6)

Role: Marketing Investment Optimization - Digital Analytics

MIO OVERVIEW

The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data-driven, decision-grade marketing investment decisions across brands, channels, and portfolios.

MIO brings together Investment Analytics, Digital Analytics, and Marketing Science Operations (MSO) to deliver reliable measurement, performance insights, and decision support that optimize marketing investments.

The Digital Analytics team focuses on media measurement (paid and owned media), campaign analytics, performance goal setting, web analytics and short-term optimizations. The team partners closely with Brand Marketing, Agencies, Media Strategists, Operations and other cross functional analytics groups to translate complex performance data into clear, actionable recommendations.

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are.

At Amgen, our shared mission to serve patients drives all that we do.

As a Senior Manager in the Digital Analytics within MIO, you will define how media and digital performance is measured, interpreted, optimized, and acted upon - turning campaign data into a clear decision framework used by senior leadership.

LIVE | WHAT YOU WILL DO

As the Senior Manager - Digital Analytics within MIO, you will be leading a team of highly motivated analysts, to execute and scale media measurement and campaign analytics outputs. You will ensure that campaign-level insights are consistent, actionable, and tied to brand objectives - enabling in-flight optimization and stronger future planning. Responsibilities include:

• Execute integrated analytics strategy that connects:

• Media and campaign performance analytics (in-flight and post-campaign)