Identify and engage with large repair applicators, consultants, NDT consultants for the purpose of market expansion and upgradation.
Discuss & co-ordinate with Sales/Spec team to understand the regional market requirements and develop unique MTO product to cater specific requirement.
Develop USP for products, applications to gain competitive advantage over competition.
Track the launch vols for new products and ensure it is driven in each APPS Division.
Training & Development
Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key consultants/applicators and project team of client.
Market Intelligence & Branding Activities
Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories.
Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members.
Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.
Qualifications & Experience
B.E / B. Tech (Civil)
Minimum of 45% marks throughout education without any backlogs
Graduation must be through a full time course
Must of atleast 2 years of experience in Concrete Repair or 4-5 years of Sales in Waterproofing, construction Chemical
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