Senior Executive - Marketing

Department: Central Growth Marketing

Role Summary

We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.

Key Responsibilities

• End-to-end execution of digital marketing campaigns across Meta, Google,

Programmatic, and other relevant platforms

• Monitor daily campaign performance, flag anomalies, and suggest data-backed

optimization strategies

• Work closely with the strategy and creative teams to ensure alignment of

messaging, audience targeting, and campaign goals

• Build and maintain performance dashboards; analyze metrics like CTR, CVR,

ROAS, CPL, CPA, etc.

• Prepare weekly/monthly reports with insights and recommendations for

continuous improvement

• Support in A/B testing for creatives, audiences, landing pages, and bidding

strategies

• Assist in setting up campaigns including targeting, budgeting, UTM

tracking, and QA.

Requirements

• 2+ years of hands-on experience in digital campaign management (internships

can be considered if extensive and relevant)

• Proficient in Meta Ads Manager, Google Ads, Google Analytics, and

dashboarding tools (e.g., Data Studio, Excel)