Senior Executive - Marketing
Swiggy
Department: Central Growth Marketing
Role Summary
We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI.
Key Responsibilities
- End-to-end execution of digital marketing campaigns across Meta, Google,
Programmatic, and other relevant platforms
- Monitor daily campaign performance, flag anomalies, and suggest data-backed
optimization strategies
- Work closely with the strategy and creative teams to ensure alignment of
messaging, audience targeting, and campaign goals
- Build and maintain performance dashboards; analyze metrics like CTR, CVR,
ROAS, CPL, CPA, etc.
- Prepare weekly/monthly reports with insights and recommendations for
continuous improvement
- Support in A/B testing for creatives, audiences, landing pages, and bidding
strategies
- Assist in setting up campaigns including targeting, budgeting, UTM
tracking, and QA.
Requirements
- 2+ years of hands-on experience in digital campaign management (internships
can be considered if extensive and relevant)
- Proficient in Meta Ads Manager, Google Ads, Google Analytics, and
dashboarding tools (e.g., Data Studio, Excel)
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