Senior Executive - Copy

About the job

Role Summary:We are looking for a creative and strategic Senior Copy Executive to craft compelling, impactful content across digital platforms and contribute to campaign ideation and creative execution. This role requires strong storytelling abilities, attention to detail, and the ability to maintain brand consistency across formats. Ideal Experience: 1.53 years Key Responsibilities: Decode brand guidelines and positioning to create persuasive and impactful copy. Write content across campaigns, social media, ads, scripts, storyboards, websites, and digital platforms. Contribute to creative ideation and brainstorming for campaigns, pitches, and content calendars. Ensure consistency in brand voice, tone, and messaging across all communication. Self-evaluate, edit, and refine copy before submission to maintain quality standards. Collaborate with creative, marketing, and cross-functional teams to execute campaign ideas effectively. Incorporate feedback to improve creative output and campaign performance. Review and guide junior writers to ensure high-quality content execution. Create concept notes, presentations, and pitch content for internal and client meetings. Attend shoots and live coverages when required to support creative execution. Leverage AI tools and emerging technologies to enhance creative workflows and efficiency. Stay updated with content trends, platform formats, and evolving digital storytelling practices. Ensure timely delivery and coordination across multiple brands and projects. Must-Have Skills: Strong creative thinking and storytelling abilities. Ability to write across multiple tones, styles, and formats with clarity and accuracy. Excellent grammar, proofreading, and language skills. Strong understanding of social media platforms and digital ecosystems. Good collaboration, communication, and stakeholder management skills. Ability to multitask and manage timelines effectively. Good to Have: Experience working with luxury, fashion, jewellery, or lifestyle brands. Understanding of performance marketing and digital campaign communication. Awareness of AI tools and emerging content formats. Experience working in fast-paced agency or brand environments. Ability to mentor junior writers and contribute to team development. Working Style & Expectations: Fast-paced, collaborative, and creatively driven environment. Strong ownership of content quality, timelines, and execution. Ability to adapt quickly to changing campaign and content requirements. Open to feedback, experimentation, and iterative creative processes. Consistent communication and coordination across teams. What Doesnt Work: Weak storytelling or generic writing styles. Poor grammar, proofreading, or attention to detail. Resistance to feedback or collaborative working styles. Missed timelines or lack of accountability. Inability to adapt to changing digital trends and formats. Ideal Candidate:A creative and detail-oriented writer with strong storytelling skills who can create impactful digital content, contribute to campaign thinking, and grow within a fast-paced luxury brand environment.