Senior Demand Generation Manager

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Overview

We are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns designed to capture demand for our Observability business.

You are responsible for mid-to-bottom funnel campaigns that drive net-new customer acquisition pipeline and revenue for SolarWinds Observability — owning campaign planning, program execution, and performance reporting for this solution. You bring strong judgment and initiative, collaborate well across functions, and have a growth and experimentation mindset.

The ideal candidate brings deep expertise that balances a strong understanding of how buyers move through a journey with a strong track record of shaping narratives and translating audience understanding into high-performing demand programs the drive sales-ready leads. What matters most is your ability to connect strategy to execution and elevate how demand is built across the funnel.

Key Responsibilities

• Translate GTM strategy and product priorities into demand generation strategies that generate qualified new business pipeline for SolarWinds Observability.

• Own campaign strategies across mid-to-bottom funnel, from consideration to conversion.

• Support the creation of sales-ready leads through a tightly orchestrated retargeting strategy with conversions across free trial activations, interactive demos, quotes and more.