Senior Data Quaity support II (Brand Suitability)

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

ROLE:

This specialist focuses on the commercial and safety aspects of video content. You will analyze video at the scene level to correlate content context with advertiser requirements, ensuring a safe and optimized environment for monetization.

RESPONSIBILITIES:

- Evaluate video content for brand suitability and safety at a granular scene level (e.g., identifying specific segments of violence or sensitive news) rather than just at the program level.

- Determine optimal ad placement locations within a video based on scene transitions, dialogue endings, and visual composition.

- Work with clients and stakeholders to apply specific guidelines regarding graphic imagery or political context for contextual targeting.

- Identify the right places to place ads to tell advertisers that content is safe for their brand.

- Enrich video metadata with specific safety and suitability tags to improve the value of content for global advertisers

Qualifications

- 2–5 years of experience in relevant areas

- Strong understanding of the advertising market and how content context impacts brand reputation.

- Experience in marketing agencies, ad agencies, or working on advertisement-focused media teams.

- Ability to distinguish between acceptable context (e.g., news) and unsafe advertising environments.

- Ready to work with global teams to align on brand safety standards across different regions.