Senior Associate, Product Manager - Loan Against Property , Consumer Banking Group

- Product Strategy, Market analysis:

• Develop and execute a comprehensive product strategy for the LAP portfolio, aligning with overall business objectives and market trends.

• Conduct in-depth market research and competitive analysis to identify growth opportunities and adoption of best practices

• Monitor and analyze key performance indicators (KPIs) such as portfolio growth, disbursals, asset quality, customer acquisition channels, and productivity

- Stakeholder Management & On-ground Support:

• Collaborate closely with various internal stakeholders including Sales, Credit, Operations, Legal, Compliance, and Marketing teams to ensure seamless product delivery and support.

• Provide on-ground support to sales teams, branches and other relevant stakeholders to facilitate product understanding and address operational challenges.

• Work with the Sales team to develop effective sales strategies, training programs, and marketing collateral

• Engage with external partners and vendors as needed to enhance product capabilities and service delivery.

- Process Improvement & Funnel Efficiency:

• Work on implementing new processes to drive funnel efficiency and improve conversion rates.

• Gather customer feedback and insights to inform product enhancements and ensure high levels of customer satisfaction.

- Risk & Compliance:

• Ensure compliance with relevant regulatory guidelines, internal policies, and risk management frameworks