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Job Description
We are seeking an AI-First Media Buyer to manage and scale paid advertising campaigns across Search & App platforms (Google, Bing, ASA, UAC etc.). The role combines high-level critical thinking with autonomous tools powered by artificial intelligence. The ideal candidate will move beyond manual campaign management to focus on creative strategy, advanced AI prompting, and data analysis to drive maximum ROAS (Return on Ad Spend)
Hands-on search buying role on Adobe’s in-house paid search team. The ideal candidate is an experienced search professional with 10+ years of buying, campaign management, and optimization experience in Search platforms (Google, Bing) as a mandatory requirement. Proven expertise in Google Campaigns is essential.
Additionally, experience in buying and campaign execution across UAC & ASA is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms.
The ideal candidate understands search buying concepts, guidelines, and optimization strategies well. They can advise on campaign setup and creative direction for each platform’s strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal team members and external partners to deliver on marketing objectives.
Responsibilities
Complete search campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
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Launch and QA campaigns with defined campaign parameters (budget, timing, objective, goals, audience targeting)
Monitor campaign performance across multiple search platforms on an ongoing basis, and drive insights and optimizations to drive higher ROAS
Analyze campaign build and management workflows and find ways to automate, to drive faster time to activation
Set and manage timing and deliverable expectations with campaign collaborators and ensure key deadlines are met
Skills and Qualifications:
Hands-on experience in multiple search platforms including Google, Bing, ASA and UAC.
Expert buying and optimizing experience in Google
Experience with MMPs such as AppsFlyer, Adjust, Branch, Singular, or Kochava.
Knowledge of SKAdNetwork (SKAN), AdAttributionKit, and App Tracking Transparency (ATT).
Understanding App Store Optimization (ASO) guidelines.
Experience with Apple Custom Product Pages (CPP) and Product Page Optimization (PPO).
Knowledge of Google Play Store Listing Experiments and conversion optimization.
Strong hold on Marketing fundamentals to help client drive maximum out of their digital Ad spends
Hands-on expertise in managing high-value campaigns across Google & Apple advertising platforms
Experience managing end-to-end search planning and buying workflows from discovery phase through post-mortem reporting
Solid comprehension of search buying optimization concepts and ability to communicate them clearly to non-technical audiences
Ability to analyze and draw meaningful and actionable insights from data
Excellent time management and multitasking skills with keen attention to detail
Strong written and verbal communication skills
Experience:
10+ years of hands-on, in-platform search buying at an agency, media trading desk, or media vendor required.
7+ years of managing Google campaigns from planning or buying workflows
Working proficiency with Excel (pivot tables, lookups, etc.)
Experience optimizing media toward multi-touch attribution data preferred
Bachelor's Degree or equivalent experience
Equal opportunity
We encourage candidates from all backgrounds. We value curiosity, empathy, and continuous learning. If you’re passionate about the mission and meet most requirements, we encourage you to apply.
This is your moment to become a member of Adobe's dynamic team and efficiently introduce powerful solutions that influence the digital landscape. If you are a proven technical expert with a passion for innovation, we invite you to get in touch.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
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About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
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