Search Engine Optimization Specialist

About the job

Company Description WaterMarc is a trusted provider of integrated technology solutions, specializing in AI-powered innovations, venture building, and sustainable technology. As a partner of leading platforms such as Google, AWS, Microsoft, Salesforce, and others, WaterMarc leverages advanced tools to deliver future-ready solutions that drive business growth and digital transformation. The company supports organizations from startups to large enterprises, helping them bridge the gap between business and technology through strategic planning, streamlined processes, and innovative development. With multiple verticals, including WaterMarc Technologies, WaterMarc Digital, WaterMarc.Cloud, and WaterMarc Venture, along with ventures such as ONDGO, Whitebox Server, and University of Toys, WaterMarc offers a diverse ecosystem of products and services. Through this broad portfolio, WaterMarc continues to push boundaries and create lasting impact across industries. Role Description -As an SEO Specialist, you will be responsible for improving website visibility, driving organic traffic, and supporting business growth through effective SEO strategies. You will also work on campaign planning and performance marketing initiatives to enhance brand reach, lead generation, and conversion rates. You will collaborate closely with content, design, and marketing teams to ensure all digital marketing efforts align with business objectives. Key Responsibilities -

• Plan and execute SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research and identify opportunities to increase search visibility.
• Perform on-page and off-page SEO activities, including content optimization and link-building initiatives.
• Monitor website performance and identify areas for improvement.
• Track, analyze, and report SEO performance using relevant tools and analytics platforms.
• Plan, manage, and optimize paid marketing campaigns across platforms such as Google Ads and Meta Ads.
• Monitor campaign performance and make data-driven recommendations to improve results.
• Work with content and design teams to create SEO-friendly and conversion-focused campaigns.
• Conduct competitor analysis and stay updated on industry trends and search engine algorithm changes.
• Prepare regular performance reports and share insights with stakeholders.

Qualification -

• 3 - 4 years of experience in SEO, Digital Marketing, or a similar role.
• Strong understanding of on-page, off-page, and technical SEO practices.
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, and other SEO tools.