Search Engine Optimization Specialist

About the job

Company Description Mayday Internet is a Kochi-based eCommerce growth and consulting company founded in 2020, specializing in Shopify development, conversion rate optimization (CRO), and eCommerce strategy. The team helps brands improve online sales, digital presence, and scalability by building and optimizing high-performing Shopify stores. With a strong focus on user experience, performance, and long-term growth, Mayday Internet partners closely with clients to create digital storefronts that convert. The company is trusted by brands such as Kalyan Silks, Fazyo, and iBELL and continues to expand its portfolio across diverse eCommerce sectors. Role Description This is a full-time, on-site Search Engine Optimization Specialist role based in Ernakulam. The SEO Specialist will manage day-to-day optimization activities, including conducting keyword research, performing technical and on-page SEO audits, and implementing on-page SEO improvements across client websites. The role involves planning and executing link-building campaigns, monitoring performance using web analytics tools, and generating regular reports with insights and recommendations. The specialist will collaborate with developers, content teams, and account managers to align SEO efforts with broader eCommerce and CRO strategies. The role also includes staying current with search engine algorithm updates, industry trends, and SEO best practices to continuously improve organic visibility and ROI for client brands. Qualifications

• Strong proficiency in keyword research and search intent analysis to identify high-impact opportunities.
• Hands-on experience conducting comprehensive SEO audits and implementing technical and on-page recommendations.
• Practical knowledge of link building strategies, including outreach, backlink analysis, and quality evaluation.
• Ability to use web analytics and SEO tools (e.g., Google Analytics, Google Search Console, SEO platforms) to track performance and derive insights.
• Understanding of on-page SEO best practices, including meta tags, structured data, internal linking, and content optimization.
• Familiarity with eCommerce and Shopify SEO, including collection/product page optimization and site architecture, is preferred.
• Comfort working with cross-functional teams and communicating SEO recommendations clearly to technical and non-technical stakeholders.
• Strong analytical and problem-solving skills, with attention to detail and a data-driven mindset.
• Bachelors degree in Marketing, Digital Marketing, Computer Science, or a related field, or equivalent practical experience.
• 13 years of experience in SEO or digital marketing, ideally in an agency or eCommerce environment.

Who can apply