Search Engine Optimization Executive

About the job

We are looking for a passionate and performance-driven SEO & GEO Executive with 1 years of experience to join our digital marketing team. The ideal candidate should have hands-on experience in eCommerce SEO, Shopify SEO, content optimization and Generative Engine Optimization (GEO) strategies to improve organic visibility and drive growth for D2C brands. Roles and Responsibilities:

• Execute on-page, off-page and technical SEO activities for eCommerce websites.
• Optimize collection pages, product pages, blogs and landing pages for better rankings and conversions.
• Conduct keyword research, competitor analysis, and search intent mapping for eCommerce brands.
• Work on Shopify SEO including site structure, filters, collections, meta data, schema, and indexing optimization.
• Implement GEO (Generative Engine Optimization) strategies to improve visibility across AI-driven search platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Create SEO content briefs with keyword placement, internal linking, and content recommendations.
• Monitor and improve website performance using Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog.
• Coordinate with developers, designers, and content teams for SEO implementation.
• Identify and resolve technical SEO issues such as crawl errors, indexing issues, broken links, duplicate content, page speed and Core Web Vitals.
• Support backlink-building and organic growth initiatives.
• Track rankings, traffic, revenue contribution, and prepare monthly SEO reports.
• Stay updated with Google algorithm updates, AI search trends, and eCommerce SEO best practices.

Required skills:

• 1 year of hands-on SEO experience.
• Good understanding of Shopify and eCommerce website structure.
• Knowledge of eCommerce SEO and D2C brand growth strategies.
• Familiarity with SEO tools like Ahrefs, SEMrush, GA4, Google Search Console and Screaming Frog.
• Understanding of GEO and AI search optimization concepts.
• Basic understanding of HTML, schema, indexing and technical SEO concepts.
• Strong analytical and communication skills.
• Ability to handle multiple projects and work in a fast-paced environment.

Preferred Candidate

• Experience working with fashion, lifestyle, beauty or D2C eCommerce brands.
• Understanding of user behavior, CRO basics and organic revenue growth.