CXCRM MomentGreeting from CognizantExperience: - 5.5 Years to 12 YearsLevel of Hire: - SA & MWork Location: - Hyderabad, Bangalore, Chennai, Pune, Kolkata, Noida, Gurgaon, MumbaiJob Description: -Roles & Responsibilities:• Sound knowledge & experience of marketing domain processes spreading across the industry leading tool platform of SFMC• Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.• Experience in analysing business requirements and map them to technical flows.• Understanding of CAN-SPAM, Email regulatory compliance, and deliverability elements like Sender's Configuration• Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud /MS Dynamics etc.) to push/pull data• Experience of integrating with web analytics tools like Google Analytics. Various Report configuration and creation.Technical Expertise/ Skills & Experience:• Create and maintain Marketing Automations, end to end Customer Journeys and Campaign Building using Automation Builder/Journey Builder/Message Centre for channels like email, direct mail, SMS, mobile push, call centre, web etc.• Understanding of the Marketing Cloud modules – Email Studio, Mobile Studio, Automation Studio, Web Studio etc• Understanding of HTML & Scripting language – AMP Script & SSJS• Strong in SQL query• Understanding of new modules like Personalization (IS), Data Cloud, Einstein, AI Intelligence tool - Datorama.• Perform administrator functions such as setup of Business Unit, Users, Profile and Role Management and other account configurations.• Develop and maintain responsive Layout Templates, personalized Emails templates and Triggered Emails using Media Queries• Data Model setup using List, Groups and Data Extensions• Opt In/Opt Out Management using Public Lists and Publication Lists• Excellent communication skills• Experience of working in on-off model, in multi-vendor environment, team acceptability as per own behaviour• Integration: API, Sales and Service Cloud or any other external sources• Configure Emails, SMS, Push, Line, WhatsApp messages for cross channel journeysMandatory:• Certification in SFMC- Email Specialist & Developer About Cognizant: Cognizant (Nasdaq: CTSH) is an AI Builder and technology services provider, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world. See how at cognizant.ai or @cognizant. Additional employment information Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law. Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview. Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.