Job role: Area Retail Manager Location: Lucknow About the RoleTo manage the retail operations across stores in a designated area / location, ensure achievement of sales targets through appropriate BTL activities as well as profitability through operational efficiencies. Job ResponsibilitiesDriving Customer centricity: Understands the catchment and customer profile of the designated area and uses the same to suggest suitable BTL marketing activities to the regional manager / corporate team.Drives the marketing interventions for the area by guiding the store teams on implementation.Suggests any customization of VM to suit the customer profile in the designated area.People Management: Actively supports the store managers in building and managing the store teams.Drives the staff performance and productivity through training and guidance.Financial / sales performance: Drives store profitability, daily operation, planning, development, manpower cost and implementation of marketing plans for both short- and long-term sales growth.Propose and drive CRM and loyalty program and ensure effective execution across the area.Monitors cash flow, inventory controls, and overall profitability of assigned area.Process Management: Acts as the agent for communicating and facilitating implementation of SOP across stores in the area; guides the stores during crisis and escalates to regional managers as required.New store opening: Closely work with BD, Projects, Planning & Merchandising, Supply chain and partner ensuring end to end execution and completion of work to launch new store on time.Stakeholder Management: Lead all coordination and discussions with internal/cross-functions & external stakeholders effectively for day to day operations.Franchisee Partner Management: Effectively manage and co-ordinate closely partner franchisees for all initiatives related store operations. Handling and address partner grievances.Report analysis: Analyse various reports (DSR, Inventory, Category contribution, Customers etc... and prepare the action plans to derive the business efficiently. QualificationsGraduate in Business administration / hospitality / equivalent qualification. Required Skills8 -10 years’ experience in fashion retail with at least 2 years as Cluster/Area role.Business Manager experience of Large format Store. Preferred SkillsStrong business acumenAbility to manage geographically dispersed teamsOperational disciplineData-driven decision makingFranchisee and stakeholder management capabilityHigh execution focus with customer orientation Requirements added by the job poster• 7+ years of experience in Sales