Publicity Manager - Originals

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.Can you turn a great story into a cultural conversation?

When you watch an Indian blockbuster cross over to global audiences, do you find yourself dissecting how it got there — which story landed, which journalist broke it first, which moment made it cultural? When a campaign wraps, do you reflect on what you'd do differently? Do you read entertainment news not just as a fan but as a student of how stories travel? If so, we may have just the opportunity for you to join the Originals publicity team.

The Role:

Netflix is looking for a Publicity Manager to lead South title campaigns — Tamil, Telugu, and beyond. You will also end up working on a mix of other local and global titles. You'll own earned media strategy and execution for a slate of originals, working closely with filmmakers, talent, and a cross-functional team across content, marketing, and communications. This is a hands-on role. You'll write the strategy and book the travel. You'll pitch a cover story and manage a talent handler on set. You will guide a team member and be willing to roll up your sleeves to do the work.

What you'll do:

• Build and execute publicity campaigns for South originals from production through launch and beyond — announcements, junkets, press moments, and post-launch coverage
• Work with partners to develop media strategy across broadcast, print, digital, and social — with a sharp instinct for what makes a story travel regionally and nationally
• Serve as the primary point of contact for filmmakers, talent, and production partners throughout the campaign lifecycle
• Pitch and secure media opportunities; cultivate journalists, critics, and influencers
• Integrate with marketing, social, content, awards, and festival teams to build campaigns that are greater than the sum of their parts
• Manage agencies, vendors, and budgets; give leadership clear visibility into process and priorities
• Stay ahead of shifts in the entertainment and cultural landscape — what audiences care about, what media is chasing, what's breaking nextWhat we're looking for:
• Campaign thinker, not just executor. You have a point of view on how a campaign should be built — and you can articulate what you're trying to do and why. You think about earned media not in press releases but through narratives.