About The Team Would you like to be part of creating a unicorn within a unicorn? Solve some of the biggest challenges facing the financial inclusion of Bharat? Well, then here’s your chance! Financial Services (FS) is one of the biggest new bets we are taking at Meesho on the next 10x horizon opportunity for us. You’ve heard Vidit talking about financial services and how bullish our leadership team is. Our vision is to build financial services for Meesho, becoming our key growth and revenue driver. And you will be at the center of this journey, building and scaling the user lending business and serving millions of Meesho users. About The Role You will play a vital role in scaling up existing and building new credit products for Meesho users. You will get to wear multiple hats such as problem solving, strategy, growth and execution. You will also work closely with other cross functional teams such as Credit Risk, Product, Technology, User growth and our lending partners. As the Financial Services team, we always look at the bottom line !! And the bottom line is – in this team, you should expect to have fun as you learn and grow. What You Will Do Growth and Marketing: Drive adoption of credit products with Meesho users. Work with user growth and Meesho app teams to identify app properties, create campaigns, send communications to generate traffic You will carry targets on adoptionConversion funnel: Measure CTAs and conversion, identify product and operational levers to improve conversions. Work with partners and product team to implement the key initiatives and improve conversion. Benchmark journeys with other fintech players.Utilization: Increase spends from existing users by nudging them to use credit products for their day to day spends and improve utilizationCampaign execution: Design and implement adoption and utilization campaigns. Prepare budget requirements for the sameData Visibility: Work with business analysts to create dashboards for adoption and utilization. Create customer cohorts to design segment wise strategiesStakeholder Management: Collaborate with external stakeholders - agencies, and lender partners - and internal stakeholders - business, product, risk, and tech teamsExecutive communication: Write exec-level documents and present results and findings to senior management What You Will Need 2-5 years of work experience in driving user growth, experience of financial products (preferably user loans)Execution experience, demonstrated examples of delivering high impact projects Strong growth mindset and an inquisitive mindset, continuous problem solving to improve and grow the businessProficiency in MS Excel including creating dashboards, and reports. Appreciation for digital/analytics led product development, targeting end-to-end automation of loan journeysAbility to independently drive problem statements and impact. Understand customer’s needs and come up with right pitch and communication strategiesFirst principles based critical thinking and data-led approach to problem-solvingStrong stakeholder management and communication skillsAbility to work in a VUCA environment