We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas. We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned
Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors
Adoption Funnel Ownership
Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward
Go-to-Market Execution
Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
Run experiments on messaging, channels, and engagement tactics — iterate based on data
Report adoption health to platform leadership with actionable insights
Basic qualifications
5+ years of professional non-internship marketing experience
5+ years of product or program management, product marketing, business development or technology experience
Experience communicating technical concepts and processes using clear, simple language and visuals
Experience driving demand and managing a customer funnel across multiple channels
Experience in building and driving adoption of new tools
Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences
Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor
Preferred qualifications
Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling)
Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams
Experience with multi-tenant platform economics and self-serve go-to-market models
Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment)
Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks
MBA or equivalent experience in product marketing strategy
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