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Job Category Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
What You'll Do
Go-to-Market Strategy
Define and execute GTM plans for driving Informatica growth through product launches, new features, and market expansions
Partner with sales and product management to shape sales plays and sales programs based on market and customer insights
Develop launch tiers and coordinate cross-functional readiness across Sales, Marketing, Support and Renewal teams
Positioning & Messaging
Craft differentiated positioning and value propositions for target personas, segments and industries
Develop and maintain a messaging framework that spans the full buyer journey
Translate technical capabilities into clear, customer-centric benefits
Sales Enablement
Create high-impact sales tools including pitch decks, battlecards, one-pagers, demo scripts, and objection handling guides
Develop and deliver training to equip Sales and SE teams with the knowledge to win
Partner with Revenue Enablement on onboarding and continuous learning programs
Market & Competitive Intelligence
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Conduct ongoing competitive analysis and maintain up-to-date battlecards
Synthesize customer research, win/loss data, and analyst insights to inform strategy
Identify emerging market trends and communicate implications to leadership
Demand Generation Support
Partner with Demand Gen to develop campaign strategy, messaging, and content for activation
Define audience segmentation, targeting criteria, and key proof points per segment
Measure and optimize campaign performance in collaboration with Marketing Ops
Required Qualifications
5+ years of product marketing experience, ideally in B2B SaaS or enterprise software
Proven track record of executing successful GTM strategies and product launches
Strong ability to translate technical concepts into clear business value
Exceptional written and verbal communication skills
Experience collaborating with Sales, Product, and Demand Gen teams
Data-driven and outcome focused mindset with the ability to measure and report on marketing impact
Preferred Qualifications
Experience marketing to enterprise buyers and navigating complex sales cycles
Familiarity with CRM, data, AI, or platform products
Background in data management and competitive intelligence
Experience with Salesforce, Slack, and GTM tools
Success Metrics
Pipeline influence and contribution from PMM-supported campaigns
Sales win rate improvement in targeted segments
Launch readiness scores and Sales enablement adoption
Competitive win rates vs. key rivals
Content engagement and utilization rates
Why This Role
High visibility and direct impact on revenue and growth
Collaborate with world-class product and go-to-market teams
Opportunity to shape the narrative for a market-defining product
Fast-moving environment that values bold thinking and execution
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
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