Product Marketer
Internshala
About the job
Location: BangaloreEmployment Type: Full-TimeTarget Markets: US & Middle EastCompany Stage: Series A (YC-Backed) Job SummaryWe don't need a traditional "content marketer" or a "brand person". We are looking for someone who lives and breathes product narrative- someone who can take a complex AI product, find its sharpest angle, and make the right enterprise buyers feel like it was built specifically for them. You will completely own positioning, messaging, and go-to-market (GTM) storytelling for our AI voice interviewer and talent management platform in the US and Middle East markets
Key Responsibilities
- Own the Messaging: Define our Ideal Customer Profile (ICP), core value propositions, and competitive differentiation
- Launch and Iterate Fast: Build, run, and measure GTM motions for new features, segments, and markets
- Enable Sales Teams: Create high-impact sales assets, including battle cards, one-pagers, and objection-handling guides
- Gather Customer Insights: Conduct regular win/loss interviews and discovery calls to feed both product development and GTM strategy
- Collaborate Professionally: Work directly with the founding team with no corporate layers, meaning your ideas ship in days, not quarters
What We Are Looking For
- SaaS Experience: 2+ years of dedicated product marketing experience in B2B SaaS is strictly mandatory
- End-to-End Ownership: Proven track record of owning product positioning or launches from scratch
- Exceptional Writing: A strong writing instinct that makes complex enterprise software sound engaging to a VP of HR
- Industry Context (Bonus): Prior experience working in HR tech, talent acquisition tech, or selling into people/ops teams is highly preferred
Core Traits for Success
- First-Principles Thinking: You break problems down to fundamentals rather than blindly copying "best practices"
- High Agency: You do not wait for a brief; you interview customers, pull insights, and show up with drafts
- Writing That Converts: You create copy for landing pages, emails, and collateral that actively drives pipeline
- Speed of Learning: You can rapidly master complex applicant tracking workflows and AI concepts within weeks
- AI-Native Efficiency: You deeply integrate AI tools into your daily workflow to automate routine tasks and scale your output
What We Do Not Prioritize
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