ResponsibilitiesAbility to set the necessary marketing strategy for creating required push and pull in the market to enhance the presence of the company brand.Continuously evaluates sales data and information including competitive brands information and monitors own brand performance versus competition.New brand launches based on the overall business focus & strategyKnowledge of business and management principles involved in strategic planning, resource allocation, and coordination of people and resources.Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.Knowledge of ethical marketing.Knowledge of launching new products, increasing product portfolios. KEY RESULT AREAS:Managing & handling the brands assignedFormulate and coordinate marketing activities to promote key brandsIdentify, develop, and evaluate marketing strategy, based on knowledge of established objectives & market characteristics.Identify market growth opportunities and develop strategic brand planning, market analysis, tactical sales support & product management.Accountable for launch of new productsMarket share objective of the brandInternal Achievement of TargetsTimely activities to achieve target objectivesGathering customer insights and customer relationship QualificationsBachelor's degree or equivalent 5+ years of experience in Product ManagementStrong written, verbal and collaboration skills Therapy Areas:GastroOrtho