Product Manager, Amazon Fuse

Would you like to be part of a team that is creating new ways for customers to discover and engage with Amazon? The Fuse team builds products that connect partner ecosystems to Amazon, creating new entry points for customers who haven't yet experienced what Amazon has to offer. Our products enable partners to distribute their services directly on Amazon, turning routine transactions into gateways for discovery, engagement, and long-term customer relationships.

Amazon Fuse is seeking a Product Manager to drive planning, execution, and delivery of customer experiences with team-level impact across the Fuse product portfolio. This role is embedded within the Fuse PM team and partners directly with Senior Product Managers to accelerate tactical execution of member-facing experiences. You will own end-to-end product delivery across onboarding, engagement, experimentation, and partner integrations — translating strategy into shipped results.

Key job responsibilities Fuse Member Onboarding CX & Benefit Engagement •Own the tactical execution strategy for member onboarding and benefit engagement CX in partnership with Prime and Prime Video •Define Prime member segments to act on, determine which signals feed Prime/PV personalization engines and at what cadence, and own the build-or-buy decision (Tech vs. BI pipeline) •Define and ship Fuse-held acquisition metadata (plan type, device type, acquisition context) that enables personalization for partner-acquired members with limited shopping history — mapped to PV’s existing systems •Drive the real-time triggers/signals tech design to completion, ensuring requirements are met and triggers are usable by Marketing for journey orchestration •Partner with BIE on shared metric definitions to avoid reconciliation issues across Fuse, PV, and Prime

Fuse Vanilla Concept — Tech & Product Proliferation •Own the product and technical proliferation of the Fuse Vanilla concept across new and existing partner integrations •Drive maintenance, scalability, and documentation to ensure Vanilla remains the default low-friction integration path

Internal Partner Experiments •Lead execution of early-stage Fuse experiments with internal Amazon partners, coordinating cross-functional delivery across engineering, design, BD, and operations •Own retrospective analysis — synthesize experiment results into actionable insights and go/no-go recommendations for leadership

Product Reviews & Retrospectives •Drive quarterly business reviews (QBRs), product retrospectives, and leadership review documents for the Fuse product portfolio •Use data-informed analysis to distinguish between output metrics (adoption, activation) and outcome metrics (engagement, retention, business impact)

About the team