Location: Delhi-NCRCompany: Sleepy Owl CoffeeAbout Sleepy Owl Coffee Sleepy Owl is one of Indias leading coffee-first consumer brands, building innovative products across cold coffee, instant coffee, functional beverages, coffee premixes and ready-to-drink formats. We work across both in-house operations and multiple third-party manufacturing partners to develop and scale products loved by consumers across India. We are looking for a highly driven and execution-oriented Product Development & Commercialization Associate to join our growing team. This is a cross-functional role at the intersection of product innovation, commercialization, sourcing, vendor management and project execution.The ideal candidate should enjoy working across teams, coordinating with external partners, managing product development workflows and driving projects from concept to launch.
Key Responsibilities
Product Development & Innovation
Support new product development projects across coffee, beverages and adjacent categories
Conduct market research, trend analysis and competitor benchmarking
Track consumer preferences, category innovation and emerging ingredients
Coordinate with external R&D teams, consultants and manufacturing partners for formulation development
Manage product samples, trials and sensory evaluations
Assist in defining product positioning, product specifications and benchmark standards
Commercialization & Project Management
Coordinate end-to-end product commercialization activities across internal and external stakeholders
Manage product launch timelines and project trackers
Coordinate pilot trials and factory commercialization runs with third-party manufacturers
Ensure alignment across packaging, sourcing, production, finance and quality teams
Track action items, escalations and project milestones
Support product improvements, reformulations and cost optimization initiative
Sourcing, Procurement & Vendor Coordination
Coordinate sourcing of ingredients, packaging materials and samples
Work closely with vendors and suppliers for timelines, specifications and approvals
Support procurement coordination for NPD projects
Assist in evaluating new suppliers and manufacturing partners
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