Process Manager

Key Responsibilities

• Build and deploy A/B, MVT, and personalization campaigns using Adobe Target (VEC and Form-based).

• Configure experience targeting and audience-based experiments, including offers and experiences.

• Partner with analytics, marketing, and UX teams to shape test hypotheses, variants, and success metrics.

• Convert business requirements into well-structured Target activities with clear implementation logic.

• Debug and resolve issues across web, mobile web, and app environments, ensuring stable experiment delivery.

• Ensure seamless measurement and data capture integration with analytics and tag management ecosystems.

• Maintain strong QA standards, documentation, and release discipline across multiple concurrent experiments.

• Manage Target implementation using web sdk and capable of troubleshooting live target issues.

Must-Have Qualifications

• 7+ years of hands-on Adobe Target experience (VEC + Form-based).

• Strong front-end skills: JavaScript, HTML, CSS (custom experience development).

• Experience with at least one tag management system (e.g., Adobe Launch, Tealium, GTM).

• Solid understanding of experimentation concepts: A/B, MVT, personalization, audiences, and reporting.