We anticipate the application window for this opening will close on - 23 Jul 2026
Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.
A Day in the Life
Aortic Stent Grafts are a mini-invasive option to treat Aortic pathologies such as AAA (Abdominal Aortic Aneurysm), or TAA (Thoracic Aorta Aneurysm). An aneurysm is the bulging or ballooning of a weakened area of a blood vessel. The wall of the aorta can become weak due to age, disease, or trauma. This may cause the aortic wall to bulge and, as this grows, the wall of the aorta becomes weaker. This may cause the aorta to rupture and lead to massive internal bleeding. An aneurysm rupture can cause death and needs immediate medical attention. Through state-of-the-art technology and devices we prevent this, extending lives of fragile patients.
Careers that change lives
Relieving pain, restoring health, and prolonging life is guided by this Mission that Medtronic continues to bring its innovative therapies to millions of patients. Today, you have the opportunity to join one of the world's largest medical device companies and participate in this daily challenge. By joining our team, you will be at the heart of our values!
The Role
As a Principal Marketing Specialist for Aortic US Downstream Marketing, you will be work across the entire portfolio of Abdominal, Thoracic, and Ancillary product lines within Medtronic's Aortic division in the United States. This role is centered on a deep understanding of the Aortic market in the US and a focused, targeted approach to leverage our tools and tactics with US customers to strengthen Medtronic Aortic’s presence and share in the US.
- In your role as Sr Marketing Specialist, you will provide sales teams with effective technical and promotional support to contribute to sales goals. You will contribute to the development, elaboration and monitoring of the execution of the marketing plan in the US in line with the global marketing strategy and the results and profitability objectives of the division.
- In your market development activities, you will work with Key Opinion Leaders (KOLs), and scientific societies to collect feedback on our products, therapies, services, and all engagement activities to ensure we are always keeping up with the needs of our customers.
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- You will report to the Sr. Manager for the US Downstream Marketing Team and work closely with the US field team including all levels of management.
- You will become a subject matter expert (SME) for the US Aortic Market including customer needs, competitive dynamics, Medtronic Aortic portfolio positioning and messaging, targeting, segmentation, tracking and measuring impact, and effective engagement strategies. You will act directly or indirectly with all the major customers in the US market: Vascular Surgeons, Interventionalists, Providers, Purchasers, and Payers.
- You will be responsible to implement and track the actions defined in the marketing plan. You will be a part of a team of regional US marketers that work closely with the global marketing team and all functions and levels of leadership across the business.
Responsibilities
Passionate about your job and the field of health, you know how to impose yourself as the marketing point of contact. Your main missions are as follows:
Drive Implementation of Marketing Strategies and Initiatives in US
- Develop and execute US marketing plan for the Aortic business (Aortic portfolio of products)
- Lead and execute digital marketing strategies, both customer oriented and direct-to-patient to increase the therapy awareness
- Own responsibility for all business analytics related to all key product lines within the Aortic portfolio including but not limited to, Annual Operating Plan, strategic forecasts, segmentation, targeting, and ongoing sales performance metrics.
- Work in close relationship with Sales, Analytics, Training & Education (sales and physician), Global Marketing, Medical Science
- Manage the relationships with the key external stakeholders – providers, payers, clinical societies
- Lead product and services value proposition dissemination across the customer base
- Maintain a vigorous competitive intelligence presence and strategy to grow market share across the portfolio
- Constantly be the voice of the customer and identify customer’s product-related unmet needs identifying innovative ways to engage with them
- Analyze clinical data and communicate to internal teams to ensure sales teams are fully confident in clinical data messaging
- Build robust business analytics related to all key product lines to inform sales forecasts and product planning
- Work with management and sales teams to target and development Key Opinion Leaders with ongoing Medtronic initiatives
Cross-functional working with different internal stakeholders to drive team planning and promotional activities
- Work closely with the Global Marketing Team, US Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels.
- Support the Sales Team with field rides, case observations, and customer visits. This role will be in front of customers in the field often.
- Interface with several different business functions including, Sales, T&E department, Global Marketing, Integrated Marketing Communications, Medical Science, Analytics, Finance, Engineers, Clinical, Legal, Regulatory, Reimbursement and Business admin to drive business results.
Field presence
- To meet the objectives of product knowledge and technical support, management of KOLs (Key Opinion Leaders), execution of the marketing plan and analysis of market trends, the presence in the field of the Principal Marketing Specialist is paramount
- This travel time can range anywhere from 20% - 50% (during busier times) with the average around 30%
Must have
- 7+ years of medical device marketing, or related customer-facing experience (e.g. sales, clinical, medical science, training & education) 5 yeras with an advanced degree
- Strong written and oral communication
- Bachelor’s degree in marketing or medical device related discipline (e.g. business, marketing, communications, biomedical engineering, biochemistry)
- Good understanding of the US healthcare system
- Experience with physician engagement activities and events
- Experience with digital product marketing campaigns
Desired (Nice to have)
-
MBA
- Understanding of aortic disease, therapies, and products
- Experience in US medical device therapy and market development
- Experience being in a cath lab or operating suite (even if just as observer)
- Proven strategic thinking and business acumen
For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommoda
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