PPC (Pay-Per-Click) Specialist

About the job

Google Ads Executive: Job OverviewWe are looking for a Google Ads Executive with 6 months to 1 years of hands-on experience in managing and optimizing paid advertising campaigns. The candidate should have a basic understanding of Google Ads, keyword research, campaign optimization, and performance tracking to generate leads and improve ROI. Key Responsibilities Create, manage, and optimize Google Ads campaigns (Search, Display, and Performance Max). Conduct keyword research to identify high-intent keywords. Write effective ad copies and extensions to improve CTR. Monitor campaign performance, budget allocation, and bidding strategies. Analyze campaign metrics such as CPC, CTR, Conversion Rate, and CPA. Perform A/B testing for ads and landing pages. Implement and monitor conversion tracking using Google Tag Manager and Google Analytics. Generate weekly and monthly campaign performance reports. Work closely with the SEO and content team for better campaign results. Stay updated with Google Ads updates, policies, and best practices. Required Skills Basic knowledge of Google Ads platform Understanding of keyword research tools Knowledge of conversion tracking and Google Analytics Understanding of landing page optimization Good analytical and problem-solving skills Basic knowledge of Excel / Google Sheets Strong communication and reporting skills Experience : 6 months to 1 year Preferred Qualifications Google Ads Certification (preferred but not mandatory) Experience in lead generation campaigns Knowledge of B2B marketing campaigns

Salary

Probation:

Duration:

Salary during probation: After probation:

Annual CTC: Competitive salary

Number of openings

1 Editor’s note

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.