PLG Growth Manager

Core Responsibilities:

1. Trial Lifecycle and Activation

Define what trial success looks like: set activation milestones, instrument the funnel, and report on conversion performance weekly

Map the full trial journey from signup through first pipeline to the aha moment and conversion, identifying every point where intent drops

Build dashboards connecting trial activation to conversion to ARR influence

Design and run lifecycle communications: onboarding email sequences, in-app nudges, and re-engagement flows tied to behavioral triggers

Act as the internal voice of the trial user in Product, GTM, and leadership conversations

1. Conversion Rate Optimization

Synthesize behavioral data (session recordings, funnel drop-off, in-app event data) into structured conversion hypotheses with clear success metrics

Design and execute Conversion Rate Optimization across onboarding flows, signup pages, and trial touchpoints with documented methodology and learnings

Partner with Design on landing page variants for high-intent entry points such as use-case pages, competitor comparison pages, and ICP-segment pages. You define the hypothesis and copy; Design executes

Maintain a rigorous experiment log: hypothesis, variant rationale, statistical methodology, results, and learnings. Every test is a learning asset

1. Product and GTM Partnership

Surface structured, prioritized insights from trial users into the roadmap process weekly

Build technically credible trial-stage collateral: setup walkthroughs, migration guides, competitive comparison assets written for data practitioners, not buyers

Create and maintain a weekly product to GTM feedback brief synthesizing signals from trials, support tickets, deal reviews, and customer conversations

Support competitive displacement motions with proof-of-concept content and trial-stage enablement assets

What You Need to Bring: Non-Negotiable