Role : Title - Phoenix Team : AccessoriesType : Returnship program for Women in Career break Location : Bengaluru Mode : Onsite Duration: 6 months About Phoenix Phoenix is Myntra’s initiative designed to be a launchpad for women returning to their careers after a break. This six‑month program provides a supportive environment that helps ensure a smooth transition back to work. With structured onboarding, customized learning and development opportunities, mentorship, hands-on projects, and best‑in‑class benefits, we aim to create a space where you can confidently re‑discover and grow your career with us.Launched in 2021, Phoenix has thrived over the years, and with Myntra’s unwavering commitment to inclusivity, we proudly present Phoenix 5.0 as the 5th batch.During your time in Phoenix, you’ll collaborate with some of the best talent in the e‑commerce industry and work on projects aligned with your interests and abilities. This experience is designed to empower you, build your skills, and potentially open the door to full‑time opportunities at Myntra. Role & Responsibilities : We are seeking a visionary strategist to lead the evolution of high-potential business segments. In this role, you will be responsible for architecting long-term roadmaps and driving Go-to-Market (GTM) excellence for key accessory categories within the Myntra Accessories (MLTA) ecosystem.Core Responsibilities • Architectural Visioning: Spearhead the design and orchestration of a multi-year strategic blueprint focused on the transformative evolution and sustainable scaling of the business unit. • Segment-Specific Penetration: Engineer and execute high-impact Go-to-Market frameworks tailored for the Socks and Caps verticals, leveraging deep domain knowledge within the MLTA portfolio. • Behavioral Intelligence Synthesis: Conduct sophisticated monitoring of industry shifts and consumer psychology to cultivate a data-driven understanding of emerging user needs and market dynamics. • Competitive Landscape Auditing: Develop a comprehensive intelligence framework for competition benchmarking, ensuring the systematic planning and implementation of counter-strategies to maintain market leadership. • Commercial Equilibrium Optimization: Design integrated sales and marketing engines by identifying the optimal intersection between pricing elasticity and promotional mechanics to maximize revenue and brand reach. • Should have minimum 6 months of career gap at present