Performance Marketing Executive / SpecialistAbout the RoleWe are looking for a highly driven and performance-oriented candidate to join our team as a Performance Marketing Executive / Specialist. The ideal candidate should have hands-on experience in running and optimising paid campaigns across Meta and Google platforms, along with strong understanding of lead generation, campaign optimization, and customer acquisition strategies.Key ResponsibilitiesPlan, execute, and optimize paid marketing campaigns across:Meta Ads (Facebook & Instagram)Google Ads (Search, Display, YouTube)Monitor campaign performance, ROAS, CPL, CAC, and overall ad efficiencyGenerate quality leads, conversions, and sales through performance campaignsHandle audience targeting, retargeting, pixel setup, and conversion trackingWork on funnel optimization and scaling strategiesCoordinate with creative and content teams for ad creatives and campaign requirementsManage and optimize lead generation channels including LimeChat and related CRM/conversion toolsAnalyze campaign insights and prepare regular performance reportsStay updated with latest trends, platform updates, and performance marketing strategiesRequirementsProven experience in Performance Marketing / Paid AdsStrong hands-on knowledge of:Meta Ads ManagerGoogle AdsGoogle AnalyticsPixel & Conversion TrackingLimeChat / WhatsApp automation toolsUnderstanding of D2C / E-commerce marketing preferredStrong analytical and optimization skillsAbility to manage budgets and improve campaign performance efficientlyGood communication and coordination skillsPreferredExperience with Shopify / D2C brandsKnowledge of WhatsApp marketing & automationExperience in scaling ad campaigns