Performance Marketing Specialist (Google Ads + Meta Ads)

About the job

Creatiwise is a forward-thinking design agency focused on building impactful digital experiences. We combine creativity with data-driven strategies to help brands grow, scale, and stand out in competitive markets.

We're looking for a Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads and Meta Ads. This role involves hands-on execution, tracking setup, performance analysis, and continuous optimization to drive measurable growth.

Key Responsibilities

1. Google Ads

Set up and manage Search campaigns (including competitor campaigns)

Perform keyword research and search term analysis

Optimize for CTR, CPC, CPL, and conversions

Manage bidding strategies, budgets, and campaign scaling

Build and optimize retargeting campaigns

1. Meta Ads (Facebook & Instagram)

Set up and manage full-funnel campaigns

Handle targeting, audiences, lookalikes, and retargeting

Test creatives, hooks, and messaging

Optimize for CPL, CPA, and ROAS

Scale high-performing campaigns

1. Ad Creative & Copy

Create ad angles, hooks, and messaging

Write compelling ad copy for Google and Meta

Generate creative ideas (image/video)

Prepare clear design briefs for the design team

1. Tracking & Optimization

Set up and manage:

Google Tag Manager (GTM)

Google Analytics 4 (GA4)