Company Description Founded in 2012, The Indian Garage Co. is a leading D2C House of Brands with a strong presence in the fast fashion industry. The company has experienced rapid growth, scaling from a 50 CR GMV in 2019 to 300 CR GMV in 2022, and is one of the top 5 brands across major marketplaces. With three distinct brands—TIGC, FreeHand, and Hardsoda—it caters to diverse audiences, selling 6 lakh units monthly and offering over 3,000+ styles. Known for its fashion-forward and experimental approach, it is a digital-first, tech-enabled company focused on bringing global trends to its Gen Z consumers. Based in Bengaluru, The Indian Garage Co. is committed to innovation and expanding its product range to meet evolving customer needs. Role Description The Performance Marketing Specialist will manage the planning, implementation, and optimization of performance-driven marketing campaigns. This full-time role is on-site and based in Bengaluru. The day-to-day responsibilities include analyzing market trends, building marketing strategies, executing campaigns across digital platforms, and monitoring key performance metrics. Ensuring strong customer engagement and assisting in achieving sales targets will be central to this role. Qualifications Strong Communication skills, both verbal and writtenExperience in conducting thorough Market Research to understand consumer trends and behaviorsProficiency in Sales and Customer Service with a focus on delivering exceptional customer experiencesAbility to create and execute effective Marketing Strategies for driving growthStrong analytical skills with the ability to track and interpret key performance indicators (KPIs)Proven ability to work collaboratively in a team-oriented environmentBachelor's degree in Marketing, Business, or a related fieldPrior experience in the fashion retail or e-commerce industry is a plus