Performance Marketing Manager

About the job

Key Responsibilities

1. Plan, execute, and scale paid campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) with focus on ROI and efficiency

1. Own and monitor key performance metrics such as CTR, CPC, CPA, ROAS, and LTV

1. Build and maintain performance dashboards using GA4 and conduct funnel and cohort analysis

1. Implement and manage conversion tracking and attribution using Google Tag Manager

1. Troubleshoot pixel, event tracking, and attribution issues

1. Conduct keyword research and competitor analysis

1. Execute on-page SEO to improve organic traffic and rankings

1. Design and run A/B tests across ads, creatives, landing pages, and audience segments

1. Continuously optimize campaigns to reduce CAC and improve ROAS

1. Collaborate with design, content, and product teams to align marketing with revenue goals

Skill(s) required

Facebook Ads Google AdWords Google Analytics Google Keyword Planner MS-Excel Performance Marketing Search Engine Optimization (SEO)

Who can apply

Only those candidates can apply who

1. have minimum 1 years of experience

Other requirements

1. 1–2 years of hands-on experience in performance marketing or growth roles

1. Proven experience managing Google Ads and Meta Ads campaigns with measurable results