Performance Marketing & CRM Executive (E-commerce)
Internshala
About the job
About the RoleWe are looking for a Performance Marketing & CRM Executive with 6 Months to 2 Years of hands-on experience in Meta Ads, Google Ads, Shopify, WhatsApp Marketing, and Email Marketing.This is NOT a pure CRM role. We are looking for someone who understands both paid advertising and customer retention marketing.Experience Required6 Months to 2 YearsExperience working with E-commerce/D2C brands preferredKey ResponsibilitiesPerformance MarketingManage and optimize Meta Ads campaigns.Assist in Google Ads campaign setup and optimization.Monitor and improve key metrics such as CTR, CPM, CPC, CPA, ROAS, and Conversion Rate.Analyze campaign performance and provide actionable insights.Create and maintain UTM parameters for accurate tracking.Monitor Meta Pixel, Conversion API, and Google Analytics data.Shopify ManagementManage products, collections, discounts, and promotional offers.Update banners, landing pages, and product information.Assist in implementing BOGO, bundle offers, and other promotional campaigns.Coordinate with the design and marketing team for website updates.WhatsApp & Email MarketingCreate and schedule WhatsApp Broadcast Campaigns.Manage customer segmentation and retention campaigns.Set up automation flows using Brevo (Sendinblue) and Mailchimp.Execute abandoned cart, win-back, and repeat purchase campaigns.Track campaign performance and optimize engagement rates.Required SkillsMeta Ads ManagerGoogle AdsShopifyWhatsApp Marketing & Broadcast CampaignsBrevo (Sendinblue) / Mailchimp/ OtherGoogle AnalyticsUTM TrackingMust UnderstandCTR (Click Through Rate)CPM (Cost Per 1,000 Impressions)CPC (Cost Per Click)CPA (Cost Per Acquisition)ROAS (Return on Ad Spend)Conversion RatePreferred SkillsMeta Pixel & Conversion API setupBasic understanding of Shopify AppsExperience with D2C/E-commerce brandsStrong analytical and reporting skills
Salary
Probation:
Duration:
Salary during probation: After probation:
Annual CTC: Competitive salary
Number of openings
1 Editor’s note
Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.
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