Role OverviewWe’re looking for a performance-focused Meta Ads specialist with 3-4 years of experience managing eCommerce accounts, ideally in retail or sports. You will own end-to-end Meta performance management from strategy and creative input to daily optimisation and scaling especially during high-intensity seasonal windows. Key Responsibilities Meta Ads Strategy & OwnershipDevelop and execute full-funnel Meta strategies.Align campaigns with seasonal spikes in cricket.Plan and manage scaling strategies during peak sale periods High-Budget Campaign ManagementManage and optimise ad budgets ranging from AUD 20K-150K+ per monthConfidently scale winning campaigns while maintaining target ROAS / CPAMonitor pacing, spend allocation, and budget efficiency daily Daily Optimisation & ScalingHands-on daily management of:Campaign structureAudience testingCreative testingBid strategy adjustmentsIdentify underperforming segments quickly and act fastOptimise towards revenue, not vanity metrics Creative CollaborationWork closely with Head of Creative & Social teamContribute to:Hook ideasAd anglesOffer positioningIteration cyclesProvide clear feedback based on performance dataParticipate in ideation sessions. Performance input is critical Data & ReportingAnalyse data via:Meta Ads ManagerShopifyTriple Whale (or similar attribution tools)Understand attribution differences and interpret real performanceProvide clear weekly performance summaries with action plans Seasonality & Sporting Calendar AwarenessUnderstand retail & cricket seasonalityPlan proactively around:Tournament cyclesSchool seasonsHoliday sale periodsAnticipate scale windows instead of reacting late Continuous UpskillingStay updated with:Meta algorithm changesCreative trendsAI toolsMeta ad updatesActively test new ad formats and strategiesBring new growth ideas to the table regularly Requirements3-4 years of hands-on Meta Ads experience (eCommerce mandatory)Experience managing AUD 100K-150K+ or similar monthly ad budgetsProven results with clear case studies (ROAS improvement, revenue growth, scaling examples)Strong understanding of full-funnel strategyComfortable in fast-paced, seasonal retail environmentsData-driven, analytical, and commercially sharpCreative-minded. Understands what makes an ad convertAble to work independently and take ownershipExperience managing TikTok Ads campaigns for eCommerce brands is a strong plus, particularly in scaling short-form creative-led performance. What we’re Looking ForSomeone who has scaled brands, not just maintained themSomeone who understands both performance math and creative psychologySomeone comfortable making daily optimisation decisions without hand-holdingSomeone who wants to grow into a serious performance leader To Apply:Along with your resume, attach a cover letter answering the following qeustions - 1. Walk us through your exact process when launching a new eCommerce account on Meta from scratch, testing to scaling.2. What is the highest monthly Meta Ads budget you have personally managed?3. How do you structure creative testing and identify winning ads?4. What are 2–3 major Meta updates in the last 12–18 months and how did you adapt?5. If scaling from $5K/day to $30K/day during a sale week, how would you maintain performance?6. What’s one belief about Meta Ads that you held 2 years ago but no longer believe?7. Share one campaign where you significantly improved performance (Share ROAS, CPA, revenue growth, or scale). What specific actions did you take? About WHACK Sports: From humble beginnings in 2013 as a small online store, WHACK Sports has grown into one of Australia’s most dynamic and forward-thinking sports retailers — redefining what it means to lead in performance-driven retail. With a 10,000 sq ft headquarters in Brisbane and flagship stores in the Gold Coast (5,000 sq ft) and South Melbourne (10,000 sq ft), WHACK is more than a retailer — we're a sporting ecosystem. We support thousands of athletes across Australia and beyond with world-class gear, cutting-edge technology, and genuine expertise. What sets WHACK apart? Energy. Knowledge. Passion. Vision. Founded by players, built for players, our young and driven team brings unmatched product understanding and technical insight — backed by a relentless commitment to innovation. We’re shaping the future of multi-sport retail through: • Elite, exclusive gear and custom-designed apparel• Expert gear insights, personalised service, and one of the largest curated inventories in the country• AI-powered recommendations, integrated inventory, and exceptional service• Immersive retail environments and next-gen training tech• Grassroots partnerships with schools, clubs, academies, associations• Collaborations with state and national cricket bodies• A sharp focus on performance, innovation, and community impact